"The fritz-kola initiative "Every Bottle Helps" is a passion project in support of deposit collectors. It is our vision to create a social movement within society and the beverage industry to ease deposit collection. It’s clear that this is not the solution to the fundamental problem. This won’t eliminate poverty. But what we can do, is make a small contribution to improving the situation of those who depend on collecting deposits. Because you either put the bottle beside the bin, or you let people rummage through the trash."
Mirco Wolf Wiegert, patron of Every Bottle Helps; founder & managing director of fritz-kola
then of course like this
Bottle deposits are hard cash and don’t belong in the rubbish - deposit bottles belong beside the bin!
‘’Every Bottle Helps’’ is the answer to an everyday dilemma:
What to do with your empty deposit bottle while out and about? Often, the answer is to just throw it in the trash bin. But there’s a better option, one that avoids waste and saves someone in need from the risk of having to dig it out. It’s this: Bottles belong beside the bin, not in. Together with our supporters we want to spread this simple message in solidarity with bottle collectors and as a small step toward protecting our environment. And for that cause “Every Bottle Helps”.